Finding Freedom on Two Wheels
Stories, insights, and travels from the road — even before the first bike.
What’s New…
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Harley-Davidson Shifts Gears...
Expensive bikes, low margins for dealers, tension between dealers and leadership, but an industry that’s been growing year after year. Harley introduces a new CEO, plus a new entry-level bike.
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The Harley Rev Max
A major shift from Harley-Davidson’s traditional air-cooled V-Twins — and for better or worse, it represents Harley’s leap into a more modern, performance-oriented era.
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What the people say...
“Motorcycles are way too dangerous. You don’t want to ride…”
Understanding what comes along with a motorcycle is very important. Here’s how I processed it all.
The Rider Atlas was born out of an obsession for motorcycles, travel, and connecting with others. It’s a map of where motorcycles can take us.
While our journeys may look different, we’re all chasing the same feeling — freedom.
Along the way, we’ll discuss gear, riding knowledge, routes, and current events in the motorcycle industry. If that’s something you’re into, take a look at our recent blog posts below.
